Time is money! This especially rings true for legal professionals. So before you jump into the blogosphere, it’s essential to know who your blogging audience is. If there’s one mistake people make when starting a new blog, it’s not identifying their target audience.
Your target audience consists of people who are likely in need of your legal services. For example, if you offer legal services to start up businesses, then you want to target only those people thinking about creating a business or who are in the process of doing so. If you are a divorce attorney, you want to target those people thinking about or going through a divorce. Similarly, if you are a motorcycle injury attorney, you would target only those people who have been injured in a motorcycle accident.
Get the idea?
Because the Internet has fostered a much more sophisticated consumer base, they know exactly what they want before they purchase it. Thus, generalization is no longer effective. People want to know that you have law blog worked with others like them, that you understand their specific problems and concerns, and that you can craft a solution to fit their needs.
When you become laser targeted, you can better assess your prospect’s concerns and create a better marketing message to address them. The interactivity and dynamic nature of a law blog is idea to connect with your target audience. Through it, you can provide free guides that address and/or explain their concerns, e.g., How to Start a Small Business, or market a seminar on a common issue among your prospects, e.g., Corporations vs LLC’s.
If you don’t have a clear idea of who you’d like to target, you’ll be spinning your wheels with a law blog. Instead of speaking directly to a highly specific group of people, you’ll speak to no one. And speaking to no one usually means you’ll get no responses.
To make the most out of your blogging experience, take the time to identify your target audience first. You’ll then be able to tailor your content specifically to address their needs and take full advantage of a tool that can increase your profits and grow your practice.